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What makes the new MINI Coupe special couldn't be more obvious
After a day spent at the autocross with the new MINI Coupe, we're having dinner at Immogine+Willy, a boutique Jeans store in Nashville, Tennessee. Once a gas station, it's retained much of that old charm but now features some seriously retro looking equipment for making custom fitted jeans right on site. There's a scoreboard over the door, a motorcycle in the front window and a manikin wearing a tweed vest and a bowtie. In short, it's an urban hipster's paradise.
But what does all this have to do with the new Mini coupe? Everything of course!
SO HOW EXACTLY IS THE COUPE DIFFERENT?
If there's a word in the English language that can summarize what being an urban hipster is all about, it's irony. And while MINI is already a kitschy brand that appeals to this crowd (‘kitschy’ is a runner up by the way), the Coupe takes it a step further. Why you ask? Because it's also ironic. How else do you describe a car that's perhaps more hatchback, than the hatchback model already offered?
True, the rear seats don’t fold down like in a conventional hatchback, but there also aren’t any rear seats. Instead, there’s a fixed wall behind the driver and passenger seats (with a small pass-through). Using a close architecture to the conventional hart-top hatchback MINI Cooper model, the rear seat area has instead been sculpted out to create a larger 9.8 cubic feet of cargo room, significantly more than the 5.7 cu-ft available in the hatch – though still hardly expansive. And to make matters more confusing, the rear of the little car opens just like a hatchback, although with quite a bit of effort – the hatch is heavy.
So with more cargo space the obvious trade off is passenger room, with just two seats in the Coupe. But that’s hardly a difference-maker either as the rear seats of the hatch are all but useless anyway.
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