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BMW M Eyes Volume Models, Not Supercars
A flagship supercar for BMW‘s M division is 'very exciting' but not likely.
That is the opinion of Carsten Pries, Head of Product Management for BMW’s M Division.
'Both strategy wise and engineering wise this is certainly a lucrative proposition,” he said when asked about the possibility of a ground-up M model to compete with the Mercedes AMG GT during an interview at the Detroit Motor Show. “If you look at the BMW brand overall the i8 does a phenomenal job to showcase what BMW is capable of, how innovative we are, what technological competence there is to take a low roof gullwing sports car to the next level.'
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